WTAY is currently working with private sector to find solutions for Tourism Industry staff housing issues. Short term and shared accommodations was our top used and required capacity need. This is an area we are focused on with support from private sector rental companies. We will be developing a Yukon Short Term Rental Directory to be released in March of 2025. Please see our results of the Housing Subsidy Pilot project for more information. This project was supported and funded by CanNor.

Yukon Public Lands Legislation - Tourism Engagement

The Yukon Government engaged with the public and industry concerning the Lands Act and Land Use Planning through the Summer and Fall of 2024. WTAY and TIAY will be coordinating the next opportunity to engage. Keep an eye out for this invitation in later 2025.

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Fishing Licensing

Engaging with YG Environment on Fishing Licensing to support communication on regulations, group booking and offline access. An engagement session was held on December 17th, and WTAY will continue to work with the Department of Environment on finding solutions short and long term for industry needs. Further updates will be provided in January of 2025.

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CTRRC, YG, and CTFN support sustainable fish and wildlife management in the Southern Lakes.

These partners are engaging with all stakeholders in the development of a Community-Based Fish and Wildlife Plan for over the next 5 years. WTAY will continue to work closely with Carcross Tagish Renewable Resource Council (CTRRC), YG and Carcross Tagish First Nation (CTFN) to gain understanding, knowledge and support their efforts in sustainable management. We participated in the December 17th, online community engagement session.

To provide more information please take the Online Survey - link

or reach out to carcrosstagishrrc@gmail.com

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Please also find the following resources

Fishing Ethics, Regulation and First Nation Guidelines - link

For data on Southern Lakes Caribou Winter Range and trail Monitoring - link

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Sustainability Working Group

WTAY has been a part of and sits on the Yukon Government Sustainability Working Group. This group was originally formed by Yukon Government as a requirement to our part of the INSTO - UN World Tourism Organization. We are considered one of these sustainable tourism observatories. INSTO seeks to support and connect destinations that are committed to regular monitoring of economic, environmental and social impacts of tourism, to unlock the power of evidence-based decision making at the destination-level, fostering sustainable tourism practices locally and globally.

The working group is undergoing strategic planning to clarify the groups role and develop clear active objectives beyond the requirements for INSTO.

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Yukon Sustainable Tourism Dashboard - link
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UN Tourism Data Dashboard - link

UN Tourism Tools and Resources - link

Thank you to those members that attended our 2024 AGM on November 7th, 2024. We appreciate your important input and support. As we look to further support members and industry in 2025 and beyond, please reach out. We want to hear from you and how we can support.

The Tourism Association Partnership is an alliance of seven Yukon tourism industry associations. WTAY, TIA Yukon, Yukon Convention Bureau, Yukon Historical and Museums Association, Yukon First Nation Cultural Tourism Association, Yukon Outfitters Association, and Klondike Visitors Association. They are meeting monthly and coordinating for efficiency and best practices. This group is currently working on a “Northern House” project initiative that has presented shared revenue opportunities to support organizational sustainability as well as shared resources and supports. This business plan is now in the process of being engaged on with each individual association and key stakeholders. Please reach out if you would like more information on this project to info@wtay.com. This project is managed by WTAY and funded by CanNor.

Yukon Wild is a marketing program that is subsidized through Tourism Yukon and paid for by our membership operators. This program provide direct conversions to operator websites and businesses. Content and strategy are directly related and authentic to the operators that participate. The Yukon Wild Marketing Program is currently undergoing a strategic update. For more information or to engage on your marketing needs please email info@wtay.com